A Study on the Muslim Fashion Style in Contemporary Fashion Collection 패션 컬렉션에 나타난 무슬림 패션 스타일 연구
최진영 Jinyoung Choi , 김지영 Jiyoung Kim
DOI:10.12940/jfb.2019.23.5.1
Abstract
The purpose of this study is to analyze the Muslim fashion that has recently appeared in the global fashion collection to see how the global fashion brand expresses Muslim’s traditional costumes so as to provide references in design development to prepare for the larger Muslim fashion market in the future. In order to analyze Muslim fashion, keywords related to Muslims such as "Muslim," "Islamic fashion" and "hijab" were searched on Google, Samsung Design Net and Vogue websites, and a total of 370 fashion photos were selected for the final data, which was judged to reflect Muslim fashion styles after a review by four clothing experts. Muslim fashion styles have the following characteristics: Above all, the use of veils was most noticeable, with many T-shaped loose long tunic dresses. The hijab, which had the highest proportion of veils, was used to produce various images with wide range of materials and colors. Achromatic colors were the most common, but more than three colors were used to create an exotic image. There have also been cases of using direct religious images such as arabesque patterns and mosques and Muslim priests. As a final, Muslim fashion styles were studied follow: first, a unique style using a veil. Second, conservative style with minimal exposure, third, restrained long-and-lose fit style, fourth, exotic style by elaborate pattern. The domestic fashion industry is also expected to generate economic demand if it is designed with reference to such collection trends along with market research on Muslim consumers.
Key Words
Muslim fashion, Islam, fashion collection, 무슬림 패션, 이슬람, 패션컬렉션
Analysis of Korean Fashion Design from the Viewpoint of Simulacre 시뮬라크르 관점에서의 한국적 패션디자인 분석
Analysis of Korean Fashion Design from the Viewpoint of Simulacre 시뮬라크르 관점에서의 한국적 패션디자인 분석
서승희 Seunghee Suh , 김한나 Hanna Kim
DOI:10.12940/jfb.2019.23.5.19
Abstract
The aim of this study is to analyze the stage of image change in Korean fashion design in regards to the simulacre of Jean Baudrillard. The changing phases of Korean fashion design are as follows: First, the initial stage involved simple imitation, which replicated the original as much as possible, it expressed the basic composition of Hanbok, flat cut and rich silhouette, the color scheme of traditional colors, traditional patterns, materials, and traditional ornaments. In the second stage, the subject matter intervened to distort and transform from the original, the basic composition and structure of the Hanbok were barely maintained, they were either removed or part of the structure modified or expressed using modern materials and patterns. The third stage, were based on reality but differed from reality through subject and imagination, and only left a part of the basic composition of Hanbok, and were expressed through the partial modification of the elements of the Hanbok, for instance the silhouette, skirt waist, collar and breast-tie. The fourth stage of pure simulacre, which refers to a new image with complete independence regardless of the reality. This stage differed from the basic structure and composition of Hanbok, and showcased traditional Korean image of Korea's unique cultural elements, such as hanbok or crafts and artworks, in a modern fashion with a modern sense and practicality.
Women’s Image and Fashion Expressed in Popular Weekly Magazine ‘Sunday-Seoul’ -From First Issue, 1968 to 168 Issue, 1971- 통속 주간지 『선데이 서울』 화보와 기사에 나타난 여성이미지와 패션 -1968년 창간호부터 1971년 168호까지-
Women’s Image and Fashion Expressed in Popular Weekly Magazine ‘Sunday-Seoul’ -From First Issue, 1968 to 168 Issue, 1971- 통속 주간지 『선데이 서울』 화보와 기사에 나타난 여성이미지와 패션 -1968년 창간호부터 1971년 168호까지-
박혜원 Hyewon Park
DOI:10.12940/jfb.2019.23.5.31
Abstract
This study focuses on women and fashion in Korea between the 1960s and 1970s, when the government regulated the socio-cultural aspects of individuals while achieving remarkable economic industrialization, particularly through the representative popular weekly magazine ‘Sunday-Seoul’. The scope of this study included 168 issues from September 22, 1968 to December 26, 1971. Two research methods were applied, literature research and content analysis research. First, the literature on Korean society, culture, women‘s fashion, the sociological, feminine and popular cultural studies were reviewed. Thereafter, the contents, cover, articles, pictorials were collected and analyzed for classification and identification of the women’s images and women's fashion. In the case of fashion articles, the contents of vocabulary and description texts were highlighted, and in the case of pictorials, the visual elements such as images, silhouettes of clothes, details of features, and patterns of materials were assessed. The images of women in Sunday Seoul's articles and pictorials exhibited extreme opposite, presenting the most important purpose of marriage, 'wise mother and good wife' and 'image of sexual object' for men. The two images of women differed; however, there was one more female image ‘industrial laborer’ which was placed in the blind spot of interest. The characteristics of fashion which appeared in ‘Sunday-Seoul’ were ‘uniform modern elegance’ based on neat mini-style, and ‘sexual image of exposure fashion’ which endeavored to selectively borrow from overseas pictorials and trend-oriented articles. This could be viewed as a 'transformation of traditional Hanbok', 'avant-garde trend' and 'de-sexualization & indifference of fashion’.
Key Words
Sunday-Seoul, mini style, modern elegance, sexual image, de-sexualization indifference fashion, 선데이서울, 미니 스타일, 모던 엘레강스, 섹슈얼 이미지, 탈성적 유행무관심
A Study on the Similarity between Religious Costume and Kazakh and Tajik Minority Women’s Costume in Northwestern China 중국 서북지역 하자크족과 타지크족 여성 민속복식과 종교복식의 유사성 연구
A Study on the Similarity between Religious Costume and Kazakh and Tajik Minority Women’s Costume in Northwestern China 중국 서북지역 하자크족과 타지크족 여성 민속복식과 종교복식의 유사성 연구
Rui Xu , 배수정 Soo-jeong Bae
DOI:10.12940/jfb.2019.23.5.48
Abstract
The purpose of this thesis was to investigate the similarities between religious costumes and Kazakh and Tajik minority women’s costumes in the Chinese northwestern minority population that believes in both Islam and Shamanism. The research was conducted by investigating the forms, colors, and patterns of 240 representative costume pieces and making quantitative comparisons between religious and traditional costumes. The results showed that the Kazakh and Tajik costumes were similarly formed, both intended to cover the human body. Both the Islamic and traditional headdresses were also similarly shaped. In terms of color, black, white, green, and blue were found frequently in the Islamic religious costumes, as were red and yellow. Red, white, and brown, ascribed to the colors of shamanism, signifying incantations, were also frequent, indicating that this was engrained in their lives. A review of the traditional costumes revealed the patterns of Islam. Plants, geometry, abstraction, and letter patterns were dominant, whereas the meaning of the Islamic patterns, rebirth, sun, life, and hope, influenced the traditional costume patterns. Patterns associated with incantations, like the animal horns shown in the shamanism religious costumes, were persistently observed even after the people were converted to Islam. This study on the similarities between religious and traditional costumes in the Chinese minority might help us understand the connection between religious and traditional costumes and elucidate the cultural costume transition process.
Key Words
Chinese northwest minority, Kazakh, Tajik, religious costume, similarity, 중국 서북지역 소수민족, 하자크족, 타지크족, 종교복식, 유사성
A Study on Clothing Purchasing Behavior of the Uzbekistan Students Staying in Korea(Ⅱ): Focus on the Fashion Lifestyle 우즈베키스탄 유학생들의 의복 구매행동에 관한 연구(Ⅱ) -패션 라이프스타일을 중심으로-
A Study on Clothing Purchasing Behavior of the Uzbekistan Students Staying in Korea(Ⅱ): Focus on the Fashion Lifestyle 우즈베키스탄 유학생들의 의복 구매행동에 관한 연구(Ⅱ) -패션 라이프스타일을 중심으로-
이옥희 Lee Okhee
DOI:10.12940/jfb.2019.23.5.67
Abstract
This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected from 260 Uzbekistan students in Korea were subjected to factor analysis, cluster analysis, ANOVA, Duncan test, and χ2-test using SPSS 25.0. The results were as follows: 1) Fashion lifestyle was analyzed based on brand orientation, tradition, fashion, and personality. The fashion lifestyle group was classified as follows: brand, fashion/personality, traditional, and fashion passive. 2) The evaluation criteria for fashion products, information sources, and store selection criteria were varied among the four groups of fashion lifestyle. 3) The attitude toward Hallyu and Korean image, the satisfaction, preference, and purchasing intention of KFP varied significantly between the fashion lifestyle groups. 4) The demographics of fashion lifestyle groups showed significant differences in sex and residential status. These results can be used as a basis for fashion companies targeting markets for Uzbek people in their 20s.
Key Words
Uzbek students in Korea, Hallyu, fashion lifestyle, purchasing intention, 우즈벡 유학생, 한류, 패션 라이프스타일, 구매의도
A Study on the Consumer's Perception of HiSeoul Fashion Show Using Big Data Analysis 빅데이터 분석을 활용한 하이서울패션쇼에 대한 소비자 인식 조사
A Study on the Consumer's Perception of HiSeoul Fashion Show Using Big Data Analysis 빅데이터 분석을 활용한 하이서울패션쇼에 대한 소비자 인식 조사
한기향 Ki Hyang Han
DOI:10.12940/jfb.2019.23.5.81
Abstract
The purpose of this study is to research consumers’ perception of the HiSeoul fashion show, which is being used by new designers as a means of promotion, and to propose a strategy for revitalizing new designer brands. This was done in order to secure basic data from fashion consumers, to help guide marketing strategies and promote rising designers. In this research, the consumers’ perception of HiSeoul fashion show was verified using text-mining, data refinement and word clouding that was undertaken by TEXTOM3.0. Also, semantic network analysis, CONCOR analysis and visualization of the analysis results were performed using Ucinet 6.0 and NetDraw. “HiSeoul fashion show” was used as the keyword for text-mining and data was collected from March 1, 2018 to April 30, 2019. Using frequency analysis, TF-IDF, and N-gram, it was also shown that consumers are aware of places where shows are held, such as DDP and Igansumun. It was also revealed that consumers recognize rising designer brands, designer's names, the names of guests attending the show and the photo times. This study is meaningful in that it not only confirmed consumers' interest in new designer brands participating in the HiSeoul Fashion Show through big data but also confirmed that it is available as a marketing strategy to boost brand sales. This study suggests using HiSeoul show room to induce consumer sales, or inviting guests that match the brand image to promote them on SNS on the day the show is held for a marketing strategy.
Key Words
HiSeoul fashion show, rising designer brand, big data, text mining, 하이서울패션쇼, 신진디자이너 브랜드, 빅데이터, 텍스트마이닝
A Study on Spatial Aesthetic Characteristics in Modern Fashion Converged with Virtual Reality Technology -Focusing on Fashion Shows, Fashion Exhibitions, and Fashion Design Apps- 가상현실 기술과 융합된 현대패션에 나타난 공간적 미학 특성 연구 -패션쇼, 패션전시, 패션디자인 앱을 중심으로-
A Study on Spatial Aesthetic Characteristics in Modern Fashion Converged with Virtual Reality Technology -Focusing on Fashion Shows, Fashion Exhibitions, and Fashion Design Apps- 가상현실 기술과 융합된 현대패션에 나타난 공간적 미학 특성 연구 -패션쇼, 패션전시, 패션디자인 앱을 중심으로-
유수 Liu Shuai , 권미정 Kwon Mi Jeong
DOI:10.12940/jfb.2019.23.5.96
Abstract
With the continuous development of artificial intelligence using computers in the Fourth Industrial Age, the virtual space created by virtual reality experiences boosted by the power of artificial intelligence, provides a new experience for us. The purpose of this study is to explore the new aesthetics that the fashion industry provides to users in virtual space created by virtual reality technology. This research method is based on theoretical research on virtual reality technology and virtual space and constructs a research model applied to this research. The scope of this study is the application of virtual reality technology to fashion shows, fashion exhibitions, and fashion design apps on the website of professional virtual reality technology and fashion for the last five years from 2014 to 2019, which actively merged virtual reality technology with modern fashion. We will analyze the cases one by one. The results of this study are as follows. First, this study shows that the constructed virtual space of modern fashion using virtual reality technology creates three kinds of physical space, perceptual space, and imaginary space based on the commutative theory of virtual space formed by Swedish scholar J. Wideström. Second, virtual reality technology applied to fashion shows, fashion exhibitions, and fashion design apps is characterized by four aesthetic characteristics of presence, perceptual expansion, interactivity, and immersion in physical space, perception space, and imagination space.
A Study on Purchase Decision Factors in Cosmetics Shopping 화장품 쇼핑성향에 따른 구매결정요인 차이 연구
김채영 Chaeyeong Gim , 신세영 Saeyoung Shin
DOI:10.12940/jfb.2019.23.5.111
Abstract
The objective of this study is to provide basic marketing data that is useful for domestic cosmetics companies by investigating purchase decision factors in cosmetics shopping. To this end, a mobile survey was conducted with a total of 300 men and women, aged 20-30, residing in Seoul and the surrounding Gyeonggi province. The collected data was analyzed by using SPSSWIN 21.0. Next, frequency analysis, factor analysis, reliability analysis, descriptive statistical analysis, correlation analysis and multiple regression analysis were performed. The results outlined consumer's purchase decision factors and suggest retailers should focus on services, such as additional events and samples, convenience of the shop itself, training salespeople to be kind and informative, promotion and services by carefully choosing models and celebrities to advertise and encourage impulse purchases, increasing product quality, improving their reputation in SNS, improve the perceived reliability of the shop by stocking famous brands prominently, advertisement, promotion and being reliably trendy and being reliably trendy. However, product loyalty was not an important factor consumers aged 20-30, these people are using SNS a lot so buy a wide variety of products. In this way, the cosmetics companies should establish marketing strategies in line with consumer habits.
Study on Textile Product Development and Class Satisfaction through Capstone Design Curriculum 캡스톤디자인 교육과정을 통한 텍스타일 상품개발 제안 및 수업만족도 고찰
송하영 Song Hayoung
DOI:10.12940/jfb.2019.23.5.124
Abstract
Capstone design is a creative and comprehensive educational program requiring practical adaptation skills for the industry. The purpose of this study was to analyze the results of design development, lectures and curriculum satisfaction for textile fashion products based on four years of capstone design curriculum from 2015 to 2018. The curriculum consists of 26 groups of 72 students and a total of 26 final results were obtained via industry-university cooperation. The materials for product design development included differentiated clothing, leisure goods, bags, dog goods, smart goods, interior goods and recycled products based on textiles. The degree of satisfaction with lectures involving the capstone design class was very high, with 4.2 out of 5.0 when the number of students was less than 10. However, when the number of students was 20 or higher and the number of students was large, the level of satisfaction was below 3.88. Therefore, the capstone design class comprising less than 10 students was better at individual teaching and teamwork. In terms of satisfaction with capstone design curriculum, the respondents indicated that the teaching method addressing the needs of industry and academia facilitated practical learning. It was very helpful in improving competency related to the design and development majors and future employment. The capstone design curriculum was effective in the training for practical design development and planning.
Consumer Perception and Evaluation of Cynanchi Atrati Radix Fermented Oriental Cosmetics for Skin Whitening 피부 미백용 백미발효 한방 화장품에 대한 소비자 인식과 평가
손창규 Chang-gue Son , 장은수 Eun-su Jang , 이삼근 Sam-keun Lee , 방기정 Kee-jung Barng
DOI:10.12940/jfb.2019.23.5.137
Abstract
This study aimed to provide consumer perception and evaluation of natural Cynanchi Atrium Fermented Original Cosmetics for Skin Whitening that can improve skin by using oriental medicinal ingredients. The product was applied three times a day for two weeks by a total of 60 users who agreed to participate in a clinical trial assessing the usability and skin sensitivity to extracts that had already completed component safety testing. This study subjects reported which images were most reminiscent of Korea. They preferred products that bore Korean images because they felt trust and recognized that the quality of the cosmetics was excellent. The responses also showed that many consumers were willing to buy a product, even though it was luxurious, elegant, and expensive. The cognitive evaluation of Original Cosmetics was high and showed that the quality was likely to be good. The usability and CMF(Color, Material, Finishing) evaluation of Original Cosmetics showed good product the product is long-lasting and tightened and moisturized skin naturally. They are think about that this product it has moisturizing effects and good application for use, so it is light and soft to use. And had a whitening effect. It was intended to assist in the development of products that meet consumers' desires and expectations for safe, healthy, and beautiful skin by developing a skin whitening Original Cosmetics prototype that can inhibit the production of melanin and tyrosinase activity safely and effectively.
